2-4-6-8 how do you communicate?: how to make your point in by Phillip Khan-Panni

By Phillip Khan-Panni

With examples and speech feedback, this ebook presents a template for buying your aspect throughout in exactly a minute. the writer indicates the reader how you can clear out info and current evidence successfully.

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Additional resources for 2-4-6-8 how do you communicate?: how to make your point in just a minute

Sample text

It took a friend with sufficient nerve to tell me the truth when I wondered why people would move away once I had joined the conversation. ‘It must be because of the way you cap their stories,’ she said. I had no idea I’d been giving offence. Similarly, when I have told others that they were capping stories, like me they had thought they’d simply been adding to the stories of others. We don’t always know when we go on too long Capping stories is not the main point I want to address in this chapter.

Aim to bring about some change. ◆ Start with your end in mind. ◆ What outcome do you want? ◆ Be like Demosthenes: get action rather than applause. ◆ Pile on relevant benefits. ◆ Pay attention to your listener’s point of view. ◆ Stay focused, be succinct, call for specific action. 40 Chapter 4 Don’t Be Boring In this Chapter ◆ the four situations when brevity and directness count ◆ what’s the point you are making? ◆ the difference a structure makes ◆ three common weaknesses ◆ the danger of self-indulgence when you rise to speak ◆ understanding how people listen ◆ never cross the boredom threshhold.

Microphone under the chin, tell us what happened, who was to blame, that sort of thing. My colleague, on the other hand, was due to sit on a recruitment panel the following week, so for her the word ‘interview’ meant ‘job interview’. Her use of the word was determined by her current experience. The context was provided by the thing that was occupying her mind at the time. More recently I sat in on a seminar on copywriting. The presenter, Stuart Goldsmith, who happens to be a staggeringly successful copywriter, but possibly too influenced by Americanisms, declared that he was going to give us some examples of what he called ‘killer openings’ to direct-mail letters.

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