A Cognitive Psychology of Mass Communication by Richard Jackson Harris

By Richard Jackson Harris

In this 5th version of A Cognitive Psychology of Mass Communication, writer Richard Jackson Harris maintains his exam of ways our studies with media have an effect on the way in which we gather wisdom concerning the global, and the way this data impacts our attitudes and behavior.

Presenting theories from psychology and conversation in addition to stories of the corresponding examine, this article covers a large choice of media and media concerns, starting from the generally mentioned themes – intercourse, violence, ads – to lesser-studied themes, reminiscent of values, activities, and leisure schooling.

The fifth and completely up to date version offers:

  • highly available and fascinating writing
  • contemporary references to every kind of media primary to scholars
  • substantial dialogue of theories and learn, together with interpretations of unique learn reports
  • a balanced method of overlaying the breadth and intensity of the topic
  • discussion of labor from either psychology and media disciplines.

The textual content is suitable for Media results, Media & Society, and Psychology of Mass Media coursework, because it examines the consequences of mass media on human cognitions, attitudes, and behaviors via empirical social technology examine; teaches scholars how one can research and review mediated messages; and comprises mass conversation learn, idea and research.

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Extra resources for A Cognitive Psychology of Mass Communication

Example text

Next, the issue of subliminal advertising is discussed to see if it is possible to persuade viewers at subconscious levels through subtle messages or embedded sexual figures in artwork. Finally, we look at the emergence of advertising in new places, such as in classrooms, product placements, the Internet, and prescription drug advertising. Chapter 6 looks at three areas of media in which emotion is particularly central, namely sports, music, and religion. We examine how television not only transmits results and play-by-plays of athletic contests but also influences and changes the ways these sports are played.

These relationships developed in many of the same ways that traditional relationships do. S. indicated that they knew someone who had used an online dating website. About 15% reported that they knew someone who was in a long-term relationship that started on such a website (Pew Research Center, 2011a). In a study comparing self-disclosure online and face-to-face, McKenna and Seidman (2005) found that people shared more of their true selves online than face-to-face and liked an Internet partner more than a face-to-face partner.

Media Research Frameworks As well as being of great concern to the general public, the media are also of considerable interest to the worlds of commerce and science, both of which engage in research, studying media using various perspectives (see the chapters in Bryant & Oliver, 2009, for reviews). Much research has been done by or for TV networks, publishers, corporations, or ad agencies for commercial purposes; this is known as administrative research. 1) or marketing research studying the public’s taste in colas is done for the purpose of increasing the profits of a corporation.

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