A manager's guide to PR projects: a practical approach by Patricia J. Parsons

By Patricia J. Parsons

A Manager's consultant to PR tasks selections up the place vintage public kin textbooks depart off. It presents hands-on suggestions in making plans the initial study for a public kin undertaking and making a plan to accomplish particular targets, guiding the reader via coping with the project's implementation. It comprises worksheets that may be used for a visible illustration of the making plans approach for either scholar edification and presentation to clients.The publication is designed as a simple advisor to take the reader during the four-step public family members making plans procedure from a few vantage issues. meant as a studying device to be used in either the category and past, this book's ways are in response to genuine reviews within the administration of communications initiatives designed to satisfy organizational objectives via reaching public kinfolk ambitions.

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Example text

In general, this would refer to the PR department's ability to achieve its overall objectives. In the case of the specific public relations project, do the activities continue to move the project toward successful completion of the objectives set? Are these the kinds of activities that will actually assist the department in achieving its overall goals? Accuracy: This is an extremely important aspect of quality of the public relations output of any organization. Are all aspects of this project accurate?

To what extent is it important that this public feel that this organization gives as much as it takes from this public? ) 26 Clearly, there are many issues to consider when trying to determine the kind of relationship your organization would like to develop and maintain with publics. These questions will help you to begin to consider relationship outcomes and to include such objectives when developing a public relations plan. If you need further in-depth information on this topic, you can refer to the resource list later in the workbook.

I thought of this as a good opportunity for students to see evaluation in action, so I asked him to tell the students how they had determined the success of the program. " If the objective of the communications exercise had been to have everyone like the posters, then one would have no choice but to deem it a success. The objectives, however, would have been flawed and thus the outcomes just as flawed from a public relations perspective. This, however, is what I've come to term the happiness index, and it isn't nearly as extinct as an evaluation tool as it ought to be.

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