A Secure, Robust Watermark for Multimedia by Cox, Kilian, Leighton, Shamoon

By Cox, Kilian, Leighton, Shamoon

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Der im Englischen ga¨ngige Ausdruck „Guideline“ wird im Zusammenhang mit Social Media im betrieblichen Sprachgebrauch oftmals u¨bergreifend verwendet und bezeichnet jegliche Art von Vorgaben, unabha¨ngig von deren Verbindlichkeit. Eine „Social-MediaGuideline“ muss also nicht zwingend eine verbindliche Richtlinie sein, was durch die ¨ bersetzung angenommen werden ko¨nnte. direkte U Einige typische Fragen im Zusammenhang mit allgemeiner privater Nutzung von Social Media sind: – Du¨rfen Social-Media-Kana¨le wa¨hrend der Arbeitszeit genutzt werden, und wenn ja, wie lange?

Wen darf ich als Administrator auf einer Facebook-Seite zulassen? Wie muss ein Impressum in der Facebook-Seite eingebaut sein? Wie kann ich das Facebook-Logo in anderen Medien (z. B. TV-Spot) einsetzen? Wo muss ich ein Impressum in XING hinterlegen? Wie kennzeichnen wir Beitra¨ge bei unterschiedlichen Protagonisten (z. B. ) Einige typische Fragen im Zusammenhang mit Kampagnen sind: – – – – Siezen oder duzen wir unsere Social-Media-Kontakte? Wer ist Ansprechpartner fu¨r was? Welche Servicezeiten wollen wir einhalten?

Eine solche Unterteilung als „Multiple Hub und Spoke“ wird laut der genannten Studie der Altimeter Group bei Unternehmen immer verbreiteter. So gaben im Jahr 2013 bereits 23,6 % der Unternehmen an, in einer derartigen Struktur organisiert zu sein. Im Jahre 2010 waren es noch 18 %. In einem solchen Setting ist es oft sinnvoll, in der u¨bergeordneten Kommandozentrale ein Team mit Experten zu den einzelnen Social-Media-Bereichen aufzubauen, um diese als interne Berater fu¨r Social-Media-Themen zentral zu etablieren.

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