Adweek (9 May 2016)

Assessment: The all-new Adweek positive aspects information and knowledge for advertising and marketing, media and advertisements pros that you just can’t locate wherever else. each one factor contains profiles and interviews with best newsmakers, evaluations of scorching advert campaigns, the most recent tendencies in print, electronic and advertisements and masses more.

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And partner and ecd Bryan Black What Creative and branding agency Where New York 55 S PACE S With its take on magnetic poetry, the word wall is for users to get creative. New York 3 4 5 6 OFFICE VISIT Alley ONE OF NEW YORK’S HOTTEST CO-WORKING SPACES OFFERS QUIRKY TOUCHES SO WORK WON’T FEEL LIKE WORK. BY CARRIE CUMMINGS As the startup economy and telecommuting grows exponentially, coworking spaces are popping up in major cities across the world. One such space is Alley in New York. By designing offices that are inviting, detailoriented and, most importantly, cool, Alley has created a spot for startups and freelancers where they feel like they belong to a wider community.

The framework we pitched to [P&G] really was about how do we make sure that ‘yes, media innovation is our bread and butter, and it’s something that everyone should be delivering to them day in and day out’—but [it was also about] how Catalyst can play a role in helping them to peer around corners and make sure they’re avoiding disruption, and future-proofing their business for the digital economy,” explains Bloome. The value of her plugged-in approach—and her close attention to audience behavior—isn’t lost on the media companies with which she collaborates.

Data doesn’t start to get interesting until you start connecting it back to the heart of a brand and moving the client’s business forward,” Graf points out. “If you have meaningful data insights, have done due diligence on identifying a values-aligned audience, then let the creative idea be your North Star. L. STANLEY Fledgling film studio STX Entertainment could’ve picked a conventional media agency last year to lead its all-important brand rollout and launch its first movies, which included psychological thriller The Gift and horror drama The Boy.

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