By Robin Andersen, Jonathan Alan Gray
There are numerous debatable points of latest media method, and this beautiful encyclopedia examines the main major of the subjects presently being debated. prepared alphabetically, nearly a hundred entries disguise history, definitions, remarkable courses, major media occasions and their historic value, and critical destiny traits. concerns from sexuality to sensationalism, from surveillance to tabloid information, are coated the following in an incisive and informative demeanour. assurance of on-going advancements and new media applied sciences mix with the work's well timed subject material to make this a particularly proper set. the various themes coated comprise: Al-Jazeera; nameless resources; the blogosphere; CNN, Fox, MSNBC, and cable speak; superstar worship; censorship; conglomeration and media monopolies; fear-mongering; google books; homogenization; self reliant cinema; the iTunes influence; obscenity/indecency; leaks and nationwide safeguard; on-line pornography; politics and net journalism; privateness & surveillance; product placement; propoganda; tabloid information; videogames; and violence. Entries additionally comprise extra analyzing sources.There are many arguable features of brand new media process, and this desirable encyclopedia examines the main major subject matters at present being debated. prepared alphabetically, nearly a hundred entries disguise history, definitions, amazing courses, major media occasions and their old importance, and demanding destiny traits. matters from sexuality to sensationalism, from surveillance to tabloid information, are lined the following in an incisive and informative demeanour. insurance of on-going advancements and new media applied sciences mix with the work's well timed subject material to make this a particularly appropriate set.Entries include an array of considerate views on present controversies, and make allowance readers to formulate their very own conclusions. issues comprise: Al-Jazeera; nameless resources; the blogosphere; CNN, Fox, MSNBC, and cable speak; famous person worship; censorship; conglomeration and media monopolies; fear-mongering; google books; homogenization; self sustaining cinema; the iTunes impact; obscenity/indecency; leaks and nationwide safeguard; on-line pornography; politics and net journalism; privateness & surveillance; product placement; propoganda; tabloid information; videogames; and violence. Entries additionally contain extra interpreting resources.
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Additional resources for Battleground: the media (2 Volumes Set)
The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism. Chicago: University of Chicago Press, 1997; Frith, Katherine Toland, ed. Undressing the Ad: Reading Culture in Advertising. New York: Peter Lang, 1998; Goldman, Robert, and Stephen Papson. Sign Wars: The Cluttered Landscape of Advertising. , and Laurie Ann Mazur, Marketing Madness: A Survival Guide for a Consumer Society. Boulder, CO: Westview Press, 1995; Jhally, Sut. The Codes of Advertising: Fetishism and the Political Economy of the Consumer Society.
Nevertheless, they successfully tie political impulses for peace, social change, and women’s liberation to consumer identities and purchasing products. Social-causal marketing, both serious and comedic, has been criticized for making arbitrary claims that mislead consumers and negatively effect political participation. Critics argue that advertising in general, and “socially conscious” commercials in particular, lead to a passive, uninformed public. Such advertisements appeal to the political desires for freedom and equality, yet offer no real strategies to achieve social change.
But in a sign of how invested media corporations are in pursuing advertising by making their messages ad-friendly, commercial broadcasters in both the United States and Canada have refused to play Adbusters’s anti-ads. Thus, other culture-jamming groups have taken to “repurposing” outdoor advertising and to reclaiming public space, using pranks, anti-ads, and media events to “jam” advertising. One long-standing group, the San Francisco Billboard Liberation Front, adds critical commentary, often amusing and witty, to billboards.