Business Discourse by Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte

By Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken (auth.)

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Id = 953 Trained as: An applied linguist and sociolinguist (and now becoming an interculturalist) Inspired by: Intercultural studies; politics of recognition; Noam Chomsky (as public intellectual) Speciality: Workplace literacy and communication; intercultural communication research (rethinking ‘culture’) Life: Born in Malaysia (of South Asian/Indian descent); educated in Malaysia and the UK (Edinburgh and Cardiff); Malaysian citizen For: • • • • • Revisionary views of difference; a greater understanding and appreciation of the significance of the concept of the ‘stranger’ in intercultural encounters vis-à-vis the more facile construct of the cultural ‘other’.

In other words, its focus has been on ‘communication’, rather than on ‘business’. Instead of concentrating exclusively on the interpretation of generic structure and textualization, or ‘diagnostic analysis’, Candlin proposes a ‘prognostic’ approach to organizational practices based on Soft Systems Methodology (SSM). What is Business Discourse? 29 Two phases are envisaged in this approach: (1) the construction of ideal system models based on data gathered through a variety of ethnographic methods and; (2) the comparison of these models with practitioners’ accounts of their own experiential world, with a view to working out feasible organizational change.

Language, choice in various different types of business and professional settings in Austria and beyond. Her 1991 study, for instance, is a (quantitative) language needs review among the alumni of the WU, which looks in detail at the relationship between levels of language proficiency and professional activities. One of the most interesting findings is that the more proficient a speaker is, the more likely he or she will be to engage in a professional communication activity, such as the creation of export opportunities in business requiring communication with a foreign language partner.

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