Job Searching with Social Media For Dummies (For Dummies by Joshua Waldman

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Those people who are seem to prosper in any economic situation. To figure out your personal brand, you need to take a serious look at your core existence. Really strive to understand your values, passions, and strengths. In other words, figure out what makes you you. ) After you're able to articulate what makes you unique, you can transform that knowledge into a value statement that expresses your worth and fit to prospective employers (I tell you more about value statements in Chapter 5). By expertly communicating your value statement across several different mediums, you can grow your credibility and your brand.

It also helps to have some ideas for how you're going to manage your time. One way to go about that is by looking at your job search as a job in itself. Define the hours of the day you plan to work on finding a job and figure out how much time you're going to spend on certain tasks, such as profile writing, researching, or reaching out. I share a few time-management techniques in Chapter 2. Naturally, you also need a way to keep all the information about your various contacts organized. After all, you're going to be meeting new people in person and adding them to your LinkedIn contact list, and then you're going to use Twitter and Facebook to discover what your network is up to.

The unfairness of this situation is that most people don't know how to manage what information is found out about them online. So although you may be making a huge splash with great Google results from social media sites, your online presence may actually be a very serious liability. The solution? Proactively manage your online reputation by using the steps I show you in Chapter 7. A job-searching-with-social-media success story In January 2011, I interviewed Kathy for my blog not because of some lucky circumstance that befell her but because the story of how she got her latest job was a great, everyday example of how to use social media to run a job search.

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