Corporate Communications: Theory and Practice by Joep P. Cornelissen

By Joep P. Cornelissen

Disguise -- Contents -- record of containers, Figures and Tables -- Preface -- half I: Mapping the sphere -- conception and perform / bankruptcy 1 -- Circumscribing company Communications -- advertising, Public family and company Communications / bankruptcy 2 -- company Communications in historic viewpoint -- Stakeholders, identification and attractiveness / bankruptcy three -- company Communications in Theoretical viewpoint -- company Communications in perform / half II -- thought and perform / bankruptcy four -- Communications process -- conception and perform / bankruptcy five -- The association of Communications -- thought and perform / bankruptcy 6 -- Communications Practitioners -- Retrospect and Prospect / half III -- bankruptcy 7 -- the way forward for company Communications and different Communications phrases

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4 (Continued) Concept Definition Example: British Airways* Stakeholder Any group or individual that can affect or is affected by the achievement of the organization's objectives ‘Employees, consumers, investors and shareholders, community, aviation business and suppliers, government, trade unions, NGOs, and society at large’ 10/11/2004 Public People who mobilize themselves against the organization on the basis of some common issue or concern to them ‘Local residents of Heathrow Airport appealed in November 2002 against the Government and British Airways concerning the issue of night flights at Heathrow airport.

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