By Pippa Norris
Societies all over the world have skilled a flood of knowledge from assorted channels originating past neighborhood groups or even nationwide borders, transmitted in the course of the swift enlargement of cosmopolitan communications. For greater than part a century, traditional interpretations, Norris and Inglehart argue, have regularly exaggerated the capability threats coming up from this method. a chain of fire-walls safeguard nationwide cultures. This ebook develops a brand new theoretical framework for realizing cosmopolitan communications and makes use of it to spot the stipulations below which worldwide communications are probably to hazard cultural variety. The authors research empirical facts from either the societal point and the person point, studying the outlook and ideology of individuals in a variety of societies. The research attracts on facts from the area Values Survey, protecting ninety societies in all significant areas all over the world from 1981 to 2007. the realization considers the consequences in their findings for cultural guidelines.
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Extra info for Cosmopolitan Communications: Cultural Diversity in a Globalized World (Communication, Society and Politics)
To understand how cross-border information flows could potentially influence individual citizens and erode collective national cultures, it helps to recall the different steps in the mass communication process outlined earlier.
The fusion interpretation suggests that although American companies predominate in the production, distribution, and sales of popular TV entertainment and feature films, these products have absorbed genres, formats, and program ideas from diverse sources – the Dutch Big Brother, British Pop Idol, and Hong Kong action flicks. Thus, the quintessentially American center of information technology, Silicon Valley, has a huge component of Asian scientists and entrepreneurs. With open borders, the United States has become the largest consumer market for information and communication, as well as the most successful Is Cultural Diversity Under Threat?
A substantial digital divide remains today, preventing poor segments of the population within affluent societies, as well as many of the world’s least developed countries, from gaining access to traditional mass media, as well as to new digital information and communication technologies. The extent of these disparities, documented in detail in Chapter 4, is often underestimated by observers based in media-rich nations. 10 TV penetration has reached saturation levels in advanced industrialized societies; almost all households in these countries (97%) have a TV set.