By Cynthia Carter, Linda Steiner
*How is gender developed within the media?*To what volume do media portrayals of gender effect our daily perceptions of ourselves and our actions?*In what methods do the media strengthen and infrequently problem gender inequalities?The Media and Gender Reader presents a full of life and interesting creation to the sector of serious media and gender learn, drawing from a large menu of fascinating and significant overseas scholarship within the box. Featured here's the paintings of authors learning a wide range of leisure, information, grassroots and new media texts, associations and audiences from a various diversity of conceptual and methodological methods. the subjects featured comprise, between others, gender identification and tv speak indicates, the commercialisation of masculinity, ancient portrayals of girls in advertisements, representing lesbians on tv, the cult of femininity in women's magazines, gender and media violence, the sexualisation of the preferred press, racist sexual stereotyping in Hollywood cinema, girls in renowned song, media construction and the empowerment of girls, cleaning soap opera audiences, woman players, the influence of media tracking, pornography and masculine energy, and women's ancient dating to the net. it's going to have foreign entice readers within the Humanities and Social Sciences, in particular in Mass conversation, verbal exchange stories, Media experiences, Cultural reports, Women's stories, Gender experiences, Journalism reviews, and Sociology.
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Extra info for Critical readings: The Media and Gender Reader
1985) Watching Dallas: Soap Opera and the Melodramatic Imagination. London and New York: Methuen. , Beetham, M . , Frazer, E . and Hebron, S. (1991) Women's Worlds: Ideology, Femininity and the Woman's Magazine. London: Macmillan. Basu, S. (2001) The blunt cutting-edge: the construction of sexuality in the Bengali 'feminist' magazine Sananda, Feminist Media Studies, 1(2): 179-96. Beetham, M . (1996) A Magazine of Her Own? Domesticity and Desire in the Woman's Magazine, 1800-1914. London and New York: Routledge.
Stacey's study is based on a n analysis of letters questionnaires sent to her by w o m e n w h o were avid cinema spectators in the 1940s and 1 9 5 0 s . 1 1 O n e of its aims w a s to challenge w h a t she per- ceived to be universalistic arguments of psychoanalytic theorizing around female spectatorship prevalent at the time - m u c h of w h i c h assumed that w o m e n v i e w film through a 'male gaze' (Mulvey 1 9 7 5 ) . T h i s c l a i m , Stacey argued, largely ignored the historical realities of w o m e n ' s experiences as film audiences.
W h i l e w o m e n ' s use of the media provides them w i t h a connection to the 'outside' w o r l d , it also reinforces 'the privatised isolation by reaffirming the consensual position - there are thousands of other w o m e n in the same situation, a sort of "collective isolation"' (1980: 9 4 - 5 ) . By discursively positioning w o m e n w i t h i n the private sphere, she concluded, the media actively (re)produced a hierarchical sexual division of labour. D a v i d M o r l e y ' s research o n household media consumption patterns involved detailed interviews w i t h 2 0 families in southeast E n g l a n d a n d observations of their media use i n their homes.