Cybersoviet. Utopie postdemocratiche e nuovi media by Carlo Formenti

By Carlo Formenti

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Extra info for Cybersoviet. Utopie postdemocratiche e nuovi media

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Lovink, Internet non è il paradiso, tr. it. Apogeo, Milano 2004. 3. M. Castells, Galassia Internet, tr. it. Feltrinelli, Milano 2002, p. 16. L'INDIVIDUO IN HI'TIi ionie l'implicito presupposto della capacità dei rapporti di produzione di sovradeterminare tutti gli altri rapporti sociali, nonclic l'implicita assunzione di una prospettiva che vede nell'avvento di un nuovo modo di produrre il "superamento" del precedente (non a caso Castells definisce l'informazionalismo come "una nuova forma organizzativa superiore").

P. 93. 36. Ibidem, p. 152. T'l. 37 Quanto alla possibilità di convertire questa enorme massa di risorse in opportunità di profitto, essa dipende interamente dalla capacità delle imprese di capire la necessità di convivere con le nuove modalità di produzione sociale, e di adattarvisi invece di combatterle. Per appropriarsi delle nuove forme di produttività del lavoro sociale, l'impresa capitalistica deve cambiare quasi tutto, a partire dai modelli organizzativi e dai rapporti con i propri dipendenti, consumatori, fornitori e più in generale con il mondo esterno.

Le startups, al contrario, usufruiscono dei vantaggi associati alle ridotte dimensioni (costi contenuti, flessibilità, rapidità di decisione); ma soprattutto possono permettersi di affroni are a cuor leggero i rischi di fallimento. L'imprenditoria di Internet non investe infatti denaro proprio (che generalmente non possiede), ma si rivolge al venture capital, il quale si lascia attirare dal miraggio dei colossali profitti che un settore completamente nuovo e in rapida espansione sembra promettere.

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